At Southwest Airlines we connect People to what’s important in their lives—that also means connecting our Employees to what’s important in their lives! Our Employees value the opportunity to work hard, be creative, and have fun on the job. Southwest Airlines recognizes, respects, and values differences. By fostering a culture that embraces and utilizes our diversity, we create competitive advantages in teamwork and innovation that contribute to our overall success.
 

Our Purpose

Connect people to what's important in their lives through friendly, reliable, and low-cost air travel

Our Vision

To be the world's most loved, most efficient, and most profitable airline.

Our Company Promise

Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Our Employee Promise
I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family.

Our Values

Me
How I Show Up
Pride | Integrity | Humility

We
How We Treat Each Other
Teamwork | Honesty | Service with LUV

Southwest
How Southwest Succeeds
Efficiency | Discipline | Excellence

Culture

Our Culture is often imitated, and never duplicated. Every Employee is responsible for promoting and preserving our Culture. We also have a Culture Services Department that is charged with championing a Culture through which every Employee knows he or she matters.

Our Culture is woven into all aspects of our business and our Employees’ lives, from the way Employees treat each other to the way that our Company puts our Employees first. Three vital elements of our Culture are appreciation, recognition, and celebration. In order to promote and foster a fun and healthy work environment, we work to appreciate every Employee through Local and Companywide Culture Committees. Employees take time to recognize each other in formal and informal ways, including internal awards and programs, such as the Winning Spirit Award. We have several prestigious Company awards that Employees can be nominated to receive, like the President’s Award, and we recognize Company service through milestone anniversary celebrations.

Celebrating is something Southwest® is known for—our Company history is full of fun and creative events, and our Employees enjoy annual Companywide celebrations such as Spirit Parties, Chili Cook-offs, and the Southwest Rallies. On top of the Company-sponsored events, our Employees enjoy participating in locally-hosted celebrations and recognition for life events and milestones.

Diversity, Equity & Inclusion

Since our inception, Southwest Airlines® has had a passion for putting People first. From our revolutionary beginning, through unparalleled growth and great success, we have always focused on People.

As Southwest® continues to evolve, we dedicate ourselves again to The Golden Rule–to behave respectfully and to work in ways that reflect and embrace how People want to be treated. We are committed to providing our Southwest Family a work environment where they can be themselves and be recognized for the unique perspectives they each bring forward. Diversity, equity, and inclusion aren’t just buzzwords–they’re woven into the way we run our business, and they’re reflected in our world-famous Culture.