About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
Job Summary
The CRM Technical Manager is a principal member of UMass Amherst's campus wide relationship management strategy team, utilizing the Salesforce and Marketing Cloud platforms. The CRM Technical Manager oversees technical elements in the use of the Salesforce platform at UMass. Working closely with fellow CRM team members as well as UMass stakeholders, including IT, the CRM Manager is responsible for the use of data from Salesforce and other sources in support of mass communications and marketing initiatives. Responsibilities include planning and building audiences and associated segments as well as building automations and journeys. The CRM Technical Manager manages student workers in a data integrity initiative as well as monitors analytics associated with marketing and communications.
Essential Functions
Other Functions
Performs other duties as assigned.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
Physical Demands/Working Conditions
Typical office environment activity.
Work Schedule
Salary Information
Level 27
Special Instructions to Applicants
In addition to the application, please submit a resume, cover letter, and three (3) professional references.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.